Instagram Influencer Pricing
Is the Instagram influencer pricing giving you a headache? Of course, it does! Each influencer had his/her own services, terms, payment methods, and especially a private pricing list that doesn’t normally disclose and adapts from customer to customer. Revenzer has the cure! Just join us to know the pricing of our influencers.
Instagram influencers are the ones who have established credibility and a large following audience. The audience follows them for their lifestyle, creativity, and many more. Exactly the Instagram Influencer can persuade others with his/her authenticity and trustworthiness. These influencers are doing it for their passion and earning from promoting brands with their Instagram posts.
Influencer Marketing Costs and Projects:
When a marketer is evaluating an Instagram influencer account, the marketer takes notice of several qualitative and quantitative data: a range of followers, engagement range, topics, country/language, the quality of the content, continue posting, and so on. You could expect to keep viewing more of these social stats flooding your mind. Revenzer has its own constantly updated algorithm up and running exactly to check all these parameters for you! Brands are approaching new audiences with Revenzer Marketing, based on several factors, not only the engagement rate.
Let’s talk about general data from the market. With an average of 3.21% engagement rate compared to 1.5% across all social networks, Instagram is beating at first. Influencer Marketing had grown from a $1.7 billion industry in 2016, but at that time, it was expected to continue its upward movement this year to become a $5.6 billion industry potentially. According to the facts, influencer marketing has become an 8 billion dollar industry by 2020. So if business companies aren’t starting to collaborate with influencers to market their business on Instagram, they take themselves at a loss.
Instagram Influencer Partnerships:
Instagram is the best performing platform for brands to reach new audiences quickly, and Revenzer is the best way to obtain your influencers quickly. Brands and businesses invest a high portion of their budgets in an influencer marketing partnership. However, 39% of the Business market is serving digital marketing. Budget ranges above $500,000 plan to increase their influencer marketing budget. Almost 54% of people are planning to spend more than $250,000 annually on influencer marketing partnerships. And the left 17% of people are going to spend more than $1 million.
Let’s Talk about the Instagram Influencer Pricing:
At present, the biggest influencers are charging top dollars to create posts for brands as their accounts are the main sources of their income. Social media influencers have become crucial for brand campaigns, mainly on Instagram, because they’re doing product-effective sponsorship on their profiles. Several digital marketers stick to one cent per follower, or you could say $100 for 10K followers. When you start your account, you can adjust the engagement rate, campaign length, client budget, and partnership specifics. Instagram influencer rates can vary quite a bit with the followers and audience are for his/her profile but not on Revenzer. We standardize them.
In the wild market, Instagram Influencer Pricing ranges quite a lot for every influencer. If you have 5 to 10k followers on your account, you may ask for $100 to $500. And if you have 25 to 50k followers on your account, you may earn from $800 to $1500. On Revenzer doesn’t work like this, so please join us to know our influencers’ exact pricing.
An Instagram Influencer is earning $100 for a post with a million followers in the wild market. Still, another Influencer with thousand followers on an Instagram profile is also earning the same $100 for the same post.
Indicative Price Table
| Followers | Earning Amount |
| 5 – 10 k | $100 – $500 |
| 10 – 25 k | $500 – $800 |
| 25 – 50 k | $800 – $1500 |
| 50 – 100 k | $1500 – $2000 |
| 100 – 250 k | $2000 – $6000 |
| 250 k – 1 M | $6000 – $10000 |
| 1M + | $10000+ |
Instagram Stories are usually full of Creative mandates, production costs, timeline, and the rights which affect the fee. The other part of a package and deal is discussed with the owner of the brand. Shane McCloskey, the Director of Sales at influencer platform, says that:
“In his experience of talking with the agency as well as brand partners, there’s no standard of how much the influencers charge for collaborations.”
The current challenge for both influencers and brands is to be both fair and competitive in the market. All the agencies and business companies calculated the influencer’s reach, impressions, engagement, and industry. This allows both parties to be competitive and ensure that they are getting the most value for clients.
Categories of Instagram Influencers Earning:
A partnership with a big Instagram influencer often comes with a big price tag, but they also kept in mind the parties’ investment. Considering advertisers spend upwards of $5 million for a 30-second Super Bowl commercial. The basic use of an Influencer to reach more than 100 million viewers while excluding the production costs.
A series of Instagram posts by a fashion blogger with 500,000 followers could sell out an entire product line in 24 hours. While a travel and lifestyle blogger with 223k followers, if he/she is promoting a product, they will charge a rate of $2.2K per post and $700 per story. Some influencers are also achieving a level of the rule that is $100 per 10,000 followers. Another lifestyle blogger has 118K followers on Instagram profile and a 2.5% engagement rate. In another way, a lifestyle blogger with 170K followers in his profile and a 4.5% engagement will charge $1000 per Post. Likewise, a well-known photographer and travel blogger having 100K followers with an engagement rate of 9.2% listed their content creation is taking charges on the same rate just like $1000 per Instagram Post, $200 per Instagram Story, $1200 per Instagram Post + Blog Post, $2000-$5000 for a 60-Second Product Video.
Let’s also consider the micro-influencers with limited followers and good engagement. Approaching a fashion blogger with 80K followers on profile and a 7.1% engagement rate. They are earning $300 for a Single Instagram Post and earning $500 for a double post. Approximately $400 is total earning post across all platforms such as Facebook, Instagram, Twitter, Blogs and $600 per post or two posts.
Revenzer
Revenzer comes here to help you out with your comparison. Join us to find out about our influencer marketing pricing.