Influencer Pricing – How Much Should It Cost? Instagram Facebook YouTube TikTok Prices

Hi there, welcome to Revenzer. In today’s article, we are going to see the price for influencer marketing services on the most common social media platforms: Instagram, Facebook, YouTube, and TikTok.

Watch the video: Influencer Pricing

There are several factors that can determine the cost of an influencer marketing service. Before diving into them, we would like to point out that on Revenzer the prices are clearly displayed. We encourage our influencers to publish clear and detailed ads for their marketing and promotional services. Click here and check what our influencers can do for you.

Download the Influencer Price Calculator

We created our Influencer Price Calculator on Excel. You can download the last version from the link below:


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Influencer Pricing Factors

Prices can vary on many factors. The most common are:

  • the number of followers
  • engagement rate
  • market or niche
  • content production costs

For example, producing a video for YouTube is more expensive than posting a picture or a story on Instagram. Therefore, with our Price Calculator, we can give you only an estimation of what would be the average cost per post.

Real Market Influencer Prices

To see the real market prices, we encourage you to visit our marketplace. Influencers may charge a different fee from the one displayed on our Influencer Price Calculator, but cannot charge a different fee from the one displayed on Revenzer.

Using our Price Calculator is easy and intuitive. Specify the social media platform from the drop-down menu. You can choose between Instagram, Facebook, YouTube, and TikTok. Set the category. The most common are Fashion and Beauty. Select the range of followers, and our calculator will give you an estimation of what would be the average price according to your parameters.

Our Price Calculator is dynamic and can give you a good estimation of influencer rates and help you manage the cost of your marketing campaigns. As I said before, the price can vary by far on several factors. So, visit the Revenzer marketplace and have a look at the real market prices for influencer marketing services.

That’s it for today. See you in the next article of Revenzer, the place where influencers and brands can grow together.