influencer marketing Archives - Page 2 of 2

Feb 4 2021

How to build a great influencer marketing strategy

Marketing is not an easy job, and companies used to hire experienced people for marketing purposes to simplify or amplify their endeavors. By the time Digital marketing was born, brands had used influencers for the benefits that they could provide. Now, you can handle the company’s growth by adding different strategies and plans, and one thing that you definitely need is a very nice influencer marketing strategy to promote and enlarge your brand.

Within a few years, Influencer marketing earned a lot of popularity among marketers. Since 2015, marketing is gaining huge success and also increasing its presence on social media platforms. In the last decades, influencer marketing was only performed by celebrities and maybe a few bloggers. Still, now this opportunity is for all people, or at least a large majority of people. What is going on with social media is a revolution that allows a large chunk of the population to have a large following and become an influencer or a micro-influencer. Revenzer wants to take an active part in this revolutionary process allowing businesses to benefit from influencers worldwide.

What is influencer marketing?

Influencer marketing is part of well-known social media marketing. Marketers use endorsements and visibility on different products by mentions on social media influencers in specific niches to ensure very effective marketing. Influencer marketing only works because of the influencers’ quality promoting the brand, and the biggest mistake here is to choose your influencer only on a numeric basis (quantitative data). You want to choose your influencers based on qualitative data. In 2014 influencer marketing was still quite new, but after 2015 it went towards success. Firstly, brands are making their featured pages on Instagram, and then they hired different influencers to promote those pages. Despite that, communicate and coordinate with many influencers is still crucial. Handle that privately one by one is hard and time-consuming. That’s why you should try Revenzer to simplify your influence marketing campaigns and ensure more effective implementation of your strategy.

How we can make an effective and suitable marketing strategy:

For an effective and profitable marketing strategy on social media, we have to make some marketing changes and plan accordingly. In this modern world, marketers are facing hurdles and challenges in marketing. So you should have a network through which you can hire influencers with ease and coordinate your efforts, Revenzer. It would be great for you to have a proper partner that takes care of all the payments to all your influencers, a partner who works between you and the influencers to ensure that everything works just fine. For more guidance and all the process from start to end, please stay tuned and join us (click here) to guide the excellent influencer marketing strategy.

Tips for an Effective Marketing Strategy:

Here we will discuss the few steps about a practical and successful marketing strategy that would be very helpful for you:

Make your goals and ideas the leading performance indicators:

Everything should be about your goal and ideas: what you search, plan, and think. Firstly set your goal, what you would want to achieve, and then work on it. All the research and planning should revolve around your set goals. We cannot cover each step of the process you have to do, but we can suggest two main goals. (1) Always create an intense and focused presence in your niche. And (2) improve your skills. Ridings and courses are easy to find nowadays, especially because you have the digital ones (ebooks and online courses), so you have no excuse! Improve your skills. Marketing and business disciplines are easy. Quantum mechanics is the hard one.

Map the influencer landscape

The next step in your influencer marketing strategy, after the set goal, is mapping the influencer landscape. The first step before reaching the influencer industry is first to understand the influencers operating in your industry. Map out the critical details about them. We can classify the influencers into three different dimensions. When you are mapping out the landscape, keep these questions in mind:-

How can this influencer motivate his followers?
What are the main ideas/topics of this influencer?
Who are the authors of these publications?

Questions of such type will help you out to find the right people to implement your plan.

Which Platform?

First of all, proceed slowly, social by social, one by one. Select the social media that you would like to start with and start with that. You will eventually increase your social media and even stick on them, but take one and do that well as a first step. Do not try to be everywhere and do everything at the same time. Try to grow bit by bit, or you will be overwhelmed by the complexity of handling too many things at the time. Although Revenzer can help you manage all your influencers, we cannot do miracles across several social media. Don’t take more than you can handle. You can also change your network according to how things are evolving, and you will figure it out later on.

Beauty, fashion, and style will shine on Instagram. Things that need a long and articulated explanation can work on YouTube. Games and other millennials things shine on Twitch.

Increase your following interest and focused on the topics and products that your customer segments like the most. A successful marketing strategy is not only the campaign. It would be best if you stuck to what is working well for you. You also have to monitor it and follow it up.

Message

The most important and common KPI for influencer marketing is brand exposure and increase in sales. You have to enlarge your customer base to have more sales. Influencers can do a great job here, especially for new products. You would also like to talk to your customers about brand values and try to connect with them, leveraging their interests and choices.

How to contact the influencers:

Before moving on, you should keep in mind your goals and ideas, how you can stick to them, and which type of influencers you want to hire. You can use Revenzer to attract and identify influencers and talk with them about your brands or products.

You can also click around their profile and talk with them. Every new product you want to launch can be validated by the influencer’s opinion first.

Matteo 0 Comments

Feb 4 2021

Hire influencers and Boost Brand Promotion

When marketers evaluate influencer marketing benefits, they expect a wide range of positive KPI due to influencers sharing branded content: brand awareness, brand recognition, trust in the product/brand, branded researches on Google, direct traffic on the website, and many others. Attention and publicity instantly come to mind. Influencer marketing is one of the best ways to immediately develop your brand online and increase awareness among young target segments. Influencer marketing grows slower than digital ads. It’s hard to find, deal with, and hire influencers (good ones). Revenzer is here to help you out with that; click here and start your journey with us. The influencers’ audience is already there. Influencers already established both: trust and credibility. The only thing you need to do is make a partnership using a third party that guarantee both sides, like Revenzer 😉

It is a must. It would be best if you enhanced brand awareness using social media marketing in the right way. It helps your content to go straight in front of a fresh audience. Moreover, it allows you to get new leads for your sales to funnel. It is easy on your wallet; hiring an influencer will not be expensive for the companies. If you have a company, you can benefit by accessing more and more audiences thanks to the influencers’ visibility and trust. The prime benefit of influencer marketing is that you can hire more than one influencer at a time easily with Revenzer. You don’t really need to learn a lot about influencer marketing. You can hire influencers with Revenzer and boost your brand up.

Influencers give you trust

To make any (legal) trade, you need trust. So, unless you want to put a gun against every single one of your customers, you need to build trust first, even before proposing your product with ads. Influencers have a good audience, an established relationship with them, credibility, influencers know how to talk (communication skills) with their audience and trust their fans. Followers respect them, and they like their content. By hiring influencers to promote your brand with sponsored content, you will gain attention, trust, and brand recognition. Influencers can also share the content that you made. Influencers can describe your products and/or your company better than you can do with the ads, at least, more effectively. In this way, they help your business to make grow in the industry.

Increases brand awareness

Influencers can expand the positioning and reach of your brand online. Social media users can know more about your brand. On Instagram, influencers can make stories about you and your company. In this way, more and more people can know about you. People share content with their followers, and you can get access to a wider range of audiences. It is the key to maximizing the influencers’ strategy. This is a shortcut to building your recognition in the market.

Highly relevant and focused

When an influencer’s niche aligns with your products, it starts conveying your message to the relevant audience. An influencer marketing generates high ROI because of the relevance. Stay relevant. Get focused on your target. Sharing content with the influencer can help to fill the gaps in your content schedule as well. It works well in conditions where you have run out of content ideas or where it’s hard to find a creative guy that can convey messages effectively. Influencers can help your business to build your brand, especially if you are building it from zero. So hire influencers in your niche.

Influencers are trendsetters

Influencers provide information about industry products like gaming, fitness, tech, and fashion, or many others to their followers. People do not follow influencers randomly. They follow them to get info as well. Their audience respects them deeply, and they idolize their opinions (within their categories of expertise). It makes influencer marketing highly powerful, and that’s why you should try it out. Influencers give exclusive access to new products before they are well known in the market and to the general public. Revenzer allows the brand to partner with good influencers; click here to know more.

A reliable way of marketing

Influencer marketing campaigns are not just about measurement. We have quantitative data and qualitative data. You don’t hire an influencer because of numbers (quantitative reasons). You hire one because of who he/she is (qualitative reasons). To move beyond the limits of the numerical analysis and start using more vision. Build connections using influencers. Therefore, using influencers continuously in your marketing endeavor helps make stable and enduring associations that drive long-term relations for both the brand and the influencer. Almost 50% of advertisers participate in influencer associations enduring a half year or more. In comparison, 37% of influencers state they’re working with brands for longer periods than one-off projects. This is additionally a plentiful procedure for Instagram influencers in building their image and resume.

Manage your brand’s reputation

It doesn’t make a difference whether you’re beginning the discussion or just associated with the conversation or dialogue about your brand image. Regardless of whether that sentiment is positive or negative, brands emphasize their online media presence. At the point when your association adequately centers around building up an active social listening plan, it permits you to follow and find where and when these discussions about your image are occurring. And, trust me, you want a good voice talking for you.

Lead Generation

It is a significant benefit of social media for business. Influencers at social networks promote designs planned to get more leads and support brands by sharing content on social media and online traffic.

Social media are platforms easily accessible for all users. You don’t even need to know how to program to use them. Therefore, most organizations use social media to build their business presence online and build their brands by informing them about their products. Therefore, hire influencers if you want to generate more leads.

Long term benefit

Do not expect to get a big expansion in your sales after just one influencer story post. However, an influencer can help you make your brand shine in front of the right people through good content. Many of these contents can help you building your prestige in the market without any hassle, but it takes time. Not every customer buys straight after watching one influencer.

Conclusion

If you want to add quality to your marketing campaign, then hiring an influencer can be the best way because it is suitable for all businesses. Size and type of business do not matter. Every organization can boost its promotions by hiring a relevant influencer. Yes, it’s hard to find and hire a good influencer, so you should try Revenzer. It would help if you had a reliable influencer relevant to your niche, and you can access a new audience that can turn out to be a good new customer segment. But it would be best if you had a good influencer. Otherwise, all your effort will be in vain.

However, it needs to do appropriate planning to hire an influencer and identify those who can be the most suitable person for your brand. For this purpose, you need to look for Revenzer, a third party that helps and protects both: brands, and influencers, a reliable influencer marketing platform where you can choose the best and suitable influencers for you. Let us help you to connect with the right influencer based on engagement, category, and reach. Remember, most of your marketing campaign success depends on your influencer choice. If you make the right choice, the results will be immense and in your favor. It is also good to hire influencers on a long-term basis because it improves your authenticity. If you take a genuine interest in their professional boost, they will be more than happy to work with you.

Matteo 0 Comments

Feb 3 2021

Best Influencer Campaign Ideas

Social media managers are wondering what kind of influencer campaign is trending this year. Well, social media is full of influencing stars. Influencers continue the incredible topics on social media, the concepts in the posts and videos look adorable. The influencing market is full of passion while ever-growing extending to 15 billion dollars in the industry by 2022. Of course, it is justified that influencers’ passion will next show the path of slowing down in any century. According to social media experts worldwide, 60 to 70 % of influencers will make a high rise budget in the next years.

The founder and CEO of Social Studies Inc, Brandon Perlman, predicts that:

“2021 will be the year in which influencers will be seen as their own media channels. Businesses will use influencer marketing to increase their revenue and grow exponentially.“

The present decade in which popularity is increasing rapidly demands the company to spend some amount on influencer marketing. This will increase the number of influencers in the market and also analyze the qualities of people.

Influencer Campaign Ideas

The following are a few of the best influencer campaign ideas that we can give you:

New Social Platforms
Creator Tools
Value-Driven Content
New Forms of Influencer Media
The “No-Edit Edit” Will Evolve
A Focus on Diversity as well as Inclusion
Video Content Will Remain King

New Social Platforms:

Social Media are the start of new voyages for many persons in the world. The pandemic condition makes our lives crunch. We all need a dose of social media influencers to boost brands and sales (click here to know more). Influencers are representing a lot of creativeness in front of the world. Many apps are coming in, and one of them is TikTok. This app explores the hidden talent of people in different ways. Some people have fun with their funny facial expressions, and some are influencing others by promoting products, companies, and brands.

Instagram influencers are already making new steps into new platforms, i.e., TikTok. So for your social media campaigns, try to anticipate this path. TikTok content is spreading love and positivity among people. The new platforms allow popular creators to grow (both in followers and in creative skills) and new opportunities for newborn brands to earn new young customers.

Creator Tools:

Fortunately for all of us, social media apps are developing new creative tools for creators. Instagram tools swamped the social scene giving influencers creative sharing power. As well in TikTok, creators are producing incredible content that you can use to promote your brand. Creators are now understating the high potential of the algorithms to get viral.

Value-Driven Content:

People, especially young generations, are developing a strong connection with social media, so strong that we can argue about calling it an addiction. These deep connections with social media make people follow influencers on few specific apps. Influencers are creating more value-driven content and giving a real glimpse to the audience. People want to see more aesthetic content for exploring the beauty of basically everything, the product included. When influencers provide some types of content, they show the real-life personality—suggesting YouTube videos, doing Q&A’s, making and sharing funny memes, or even showing the “not so glamorous” life. Individuals are starting to see through the perfection found online.

Companies cannot have this connection with people on social media. You personally never really followed any institution or business account. You most probably are personally following only personalities on social media, strong personalities. In other words, do you want a successful social media campaign? Hire influencers to promote your brand (click here) and do a well-planned and well-performed influencer campaign.

New Forms of Influencer Media:

Brands and influencers are researching new forms of media. Influencers are exploring new forms and creative ways to capture the attention of a huge amount of audience. Brands find space and ways to grow in new social media. Many apps are doing a great job for now. They are delivering brilliant and informative ways to analyze the new creations. Brands, consumers, and advocates are driven more data to utilize. The integration within Spotify app to the Instagram Stories it’s a perfect example. The major demands come from both followers and brands. Influencers are constantly evolving with new trends.

The “No-Edit Edit” Aesthetic Will Evolve:

Aesthetics views, pictures, design elements, and videos are some of the most effective ways to build a digital presence, especially in the social media influencer campaign. Authenticity translates to credibility, trust, a real asset. Here some prediction from Revenzer:

“There will be a massive increase in influencers and bloggers who are using the hashtag to promote brands effectively. These influencers have the focus on authenticity, everyone can create photos and videos at the moment, but not everyone has enough credibility to promote a brand effectively.“

Many Instagram influencers are taking pictures exactly at this moment. The era of perfectly edited pictures is slowly dying out. We are going to see more and more glimpses of natural look in the socials.

The Co-founder of the popular Instagram app, Nichole Ciotti, has incredible thoughts that the trends will find their equilibrium in upcoming years. It seems that many influencers are posting no edited pics and videos. Influencers are evolving such types of trends that contain certain aesthetic views and are more natural, more real.

A Focus on Diversity and Inclusion:

The year 2020’s increase in social involvement highlighted a lack of range in influencer marketing. It likewise represents the inequality faced by the Black content creators. The brands take advantage of some popular personalities. It is important to pay at the right time. Many content creators want to be more representative of Brands and influence the market. For your brand, being represented by good influencers matters in such a way as a delicious dish needs decoration to make the proper look. It also inspires and can change the way people see your brand.

Instagram influencers show a representative and creative side of their views and posts. The vital necessity in content creation is to shift preconceived ideas. The goal should be to build diversity and inclusion into all aspects of your business.

Video Content Will (Continue To) Be King:

I love videos, and I think you love them too. YouTube is one of the most loved brands nowadays (you can Google it to verify it). YouTube is one of the platforms that you should look after to improve your brand recognition. If you are a creator, YouTube is where you can earn money (with the Ads) and influence the audience (promoting brands) with your videos. But now Instagram is also featuring multiple aspects of videos. Facebook also is moving in this direction.

If you have a brand to promote, you put some video in your next influencer campaign, and here in Revenzer, we are glad to help you, so check this out: click here. Finally, TikTok, the popularity of TikTok videos is amazingly influencing your possible future customer base. The new features, the app’s vibe, and the creative sense of humor make TikTok a place where your brand should be before your competitors get in there.

Matteo 0 Comments