How to find influencers?

No wondering why you want to find influencers to promote your brand. The trend of marketing has changed these days. Today, the majority of businesses use influencer marketing. It is one of the most famous marketing tactics today. The reason for its fame stems from the fact that clients are well informed. When it comes to making decisions for purchasing, influencers are the people who can make the difference. Influencers have a loyal following, and they have successfully established their audience. Therefore, any insight or recommendation from them is trusted deeply by the followers.

Influencer marketing is beneficial for you because it gives value to your target audience. You may have come across famous YouTubers who can share their videos on their YouTube channels. These videos are valuable content and sources of information for their audiences.

There are different platforms on which you will see a lot of influencers. It would help if you looked for influencers on one specific platform where your product or brand can shine.

How to find influencers?

Today, about sixty-three percent of marketers work with ten or more influencers on all their marketing campaigns. It causes exponential growth of influencer marketing since they can connect with their audience as reliable persons. Moreover, their opinions, knowledge, and authenticity can convert people in their audience into loyal customers. Finding an influencer that can be right for your marketing campaign is not an easy task. You need to focus on some steps while doing this. To make it easier, you need to think about the following points.

• How to work together with the influencer after you contacted him?
• Where can you get them for your campaign?
• Why your organization requires an influencer?

Let’s explore the details and tactics to help you find a suitable influencer for your business.

Know your audience

The audience is one of the important cornerstones of any influencer marketing technique. This is the point on which most of the brands go wrong. They fail to judge which influencer can target their audience. Therefore, it is vital to know your audience when you go to find influencers for your business. For instance, if your marketing campaign is about a beauty brand, then you need to contact a person who has a beauty blog or perhaps a beauty Instagram profile. To promote your cosmetics items, you need to make the right selection because all beauty bloggers do not have the same target audience. As well all the beauty Instagram account do not have the same audience. Some bloggers target middle-aged or moms, or other target millennials. Therefore, make sure that your target audience is the same as your influencer’s. From another point of view, make sure that the influencer can give you access to his/her audience, which should correspond to the customer segment you are targeting.

Know your influencer

To find the influencer for your marketing campaign, you must perform the first evaluation. It is important to know whether the influencer is genuine or not. Here in Revenzer, we ensure exactly that. You can judge the appropriate parameters. You must examine their reach. It means the total number of followers that influencers contain on their blog and social media. You should make sure that they have a decent following on the social networks with a proper engagement rate. It is one of the most vital things to look for when you need to find the best influencer for your business.

Engagement. It means how many people are really interested in their content, or at least interested enough to interact with that. Instagram influencers containing 1K to 5K followers have a higher engagement compared to bigger influencers. That is simply statistics at work. The less you have, the more chance you have that they are real followers or active followers.

Now comes the qualitative analysis. Your chosen influencer must be authentic and reliable. Their posts must be creative, unique, and engaging. They need to catch the attention of their audience. Get an influencer whose style and personality align with your brand and values. Such resonance makes the content relevant and appealing to your target audience.

Where to get an influencer?

The simplest way to find the right influencer for your marketing campaign is to look for persons that are already talking about your niche or products. Social media or blog posts mentioning your brand helps you to find influencers for your business. It would be best if you looked for those with Google research or Instagram research. Social media listening or monitoring tools help you find influencers who talk about your industry. As well, Revenzer can help you out with that (click here). If you are dealing with yoga accessories or products, you need to look for influencers who have already talked about it.

Social listening and monitoring tools like Simply Measure, Mention or Hootsuite can help you track your brand mentions on social media. It would help if you used them to respond to your client’s comments or determine how much the influencers are talking about you.

Look for the Google Alert

It is one of the important methods to assist you in finding some influencers for your business. Set alerts for the keywords related to your business. It helps you find out what is popping up on the internet about your products and industry. Doing this can be helpful to find posts containing your mentions. It allows you to find relevant brand advocates as well.

Blogger outreach platforms

When searching for influential bloggers for your marketing campaigns, you should read through influencer’s posts. Check their social media contacts, statistics, and domain authority to meet your criteria. You can make this process simpler by using GroupHigh, BuzzStream, BlogDash, and Inkybee. It helps you find influencers for your business without much struggle. It provides all the vital stats.

Look in Revenzer: the influencer marketing platform.

It helps you to get influencers for your marketing campaign more easily and quickly. It allows you to search their filter and database by reaching social platforms, engagement, category, and others. You can measure, track, and run your marketing campaign by conducting efficient outreach. You can use Revenzer only if you already have a business. We do not serve privates.

How to engage with your influencer?

If you work inside Revenzer, there is no need to be introduced to any influencer. But if you decide to go in the wild, you need to use a warm introduction. Getting an influencer depends on how you introduce yourself to him/her. It would help if you used a personal and warm way of familiarizing yourself before negotiate for your marketing campaign. Begin with engaging and following their posts on social media. This is always a good start. Your comments must be meaningful, and they should show your appreciation of their work.

Conclusion

You can find influencers for your business by looking for them on different blogging platforms, social media platforms, influencer marketing platforms like Revenzer. You can set up Google alerts and perform hashtag searches for influencers in your niche.

Good luck!